Every new company is working under some kind of budget. To have to pay to get your name out there is asking a bit much and, potentially, seems futile. Especially when there are numerous other ways to market yourself without a cost.
From a legal point of view, consent marketing is a vital factor of the General Data Protection Regulation (GDPR). Most notably, when it comes to online registering or checkout. Of course, there are other areas of user experience to consider. But for the sake of this article, we’re going to keep a focus on where consent marketing practices are a necessity.
The idea behind ethical marketing is booming in business. So much so, 56% of Americans refuse to purchase from a brand they find unethical. Vice versa, 92% of Millennial buyers feel more comfortable purchasing from ethical companies. But what is ethical marketing and how can it benefit your company?