Understanding you need to build an email list is only the first step in getting your campaign going. Now you need to know how exactly you plan on going about this.
The idea behind ethical marketing is booming in business. So much so, 56% of Americans refuse to purchase from a brand they find unethical. Vice versa, 92% of Millennial buyers feel more comfortable purchasing from ethical companies. But what is ethical marketing and how can it benefit your company?
We’d say most people are put-off by pushy, salesy marketing campaigns. They are aggressive and often promise results that are not attainable. We’re going to let you in on a secret; we are put-off by salesy and pushy marketing campaigns too, that is why we are passionate about authentic marketing and content!
Content is important but equally important is quality consistent content. Hear me out. You're excited about your new blog; you have ideas, content topics and so forth. Maybe you have published a few blogs, and people are reading what you are putting out. All great, right? Well, a few months go by, and you haven't published anything and traffic to your website has slowed. Does this sound familiar?
As a small business, we understand the challenges that come with running a small business. Budgets are tight, employees wear multiple hats and time is limited, we understand entirely! As a small, content and marketing company we believe in approaching content and marketing campaigns that are inline with your business goals, 100% authentic and on budget.
When talking to business owners, we often ask the question “what is your customer retention strategy?” And more times than not, small business owners don’t have one. Customer retention strategies are essential and need to be integrated into any business. After all, over 60% of sales will come from existing customers. It costs more and takes more of your time to market to new customers than to your existing customer base.
Blogs are no longer just for bloggers in the fashion and lifestyle world sharing their travels and latest fashion trends. Having a business blog is a valuable way to engage customers and potential customers by providing meaningful content about your products, services, and company updates. If you search your five favorite brands, most likely most or all of them have a blog.