The purpose of content marketing is to develop content that will make your customers (or potential customers) more inclined to purchasing from your business.
In our digital age, small businesses face a lot more competition. Yet, at the same time, they also have a lot more tools at their disposal. Video marketing is one of the most effective of these tools.
Every new company is working under some kind of budget. To have to pay to get your name out there is asking a bit much and, potentially, seems futile. Especially when there are numerous other ways to market yourself without a cost.
From a legal point of view, consent marketing is a vital factor of the General Data Protection Regulation (GDPR). Most notably, when it comes to online registering or checkout. Of course, there are other areas of user experience to consider. But for the sake of this article, we’re going to keep a focus on where consent marketing practices are a necessity.