customer retention strategy

Do You Have A Customer Retention Strategy?

Do You Have A Customer Retention Strategy?

When talking to business owners, we often ask the question “what is your customer retention strategy?” And more times than not, small business owners don’t have one. Customer retention strategies are essential and need to be integrated into any business. After all, over 60% of sales will come from existing customers. It costs more and takes more of your time to market to new customers than to your existing customer base.