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Consent Marketing Practices - What You Need to Know

Consent Marketing Practices - What You Need to Know

From a legal point of view, consent marketing is a vital factor of the General Data Protection Regulation (GDPR). Most notably, when it comes to online registering or checkout. Of course, there are other areas of user experience to consider. But for the sake of this article, we’re going to keep a focus on where consent marketing practices are a necessity.